Why hire a web developer/designer to create your website?
Introduction
Before diving into the article, let me briefly explain why hiring a web developer/designer to create a website is essential, based on my experience as a developer/designer, in more casual language.
Typically, when a client comes to me with a site they’ve created themselves using tutorials, the site is usually functional and can vary between being visually stunning and really unattractive (subjectively speaking). The issue is thinking that this site is the same or similar to one made by a professional. Content management systems (CMS) like WordPress or Prestashop allow anyone to create a functional and visually appealing website, but that’s not the only thing that matters for its success.
When a client comes to me with a site they’ve created themselves and wants to improve or change it, the easiest option is to start from scratch and simply use the old site for content like text, images, and products. This is because most tutorials aim to be as quick and appealing as possible, leaving out key elements such as: load optimization, security, and technical SEO. What does this mean? Essentially, it means that the site loads slower than a similar one, is more insecure, and has noticeable disadvantages in search engine rankings like Google.
So, before you decide to create your website yourself, think about whether that could be the very thing that holds you back from growing—not the service or product you offer.
The Importance of Hiring a Web Developer/Designer: Reasons to Leave It in Expert Hands
In today’s digital age, an online presence has become essential for both individuals and businesses. Faced with the temptation to create a website on your own, it is crucial to consider why it’s preferable to trust an experienced web developer or designer. In this article, we will explore the key reasons to hire a professional rather than attempting to create a site without specialized knowledge.
1. Experience and Technical Knowledge
Creating and maintaining an effective website requires a diverse set of technical skills. Hiring an experienced web developer or designer ensures that your site is backed by up-to-date knowledge and advanced techniques. These professionals understand the complexities of web development, from coding to implementing the latest design trends, ensuring a final result that stands out in the competitive online world.
2. Search Engine Optimization (SEO)
SEO is essential for the success of any website. An experienced web developer understands the best SEO practices and can integrate them directly into the design and development of the site. This includes content optimization, search engine-friendly URL structure, and the implementation of meta tags—critical factors for improving visibility in search engine results.
3. Intuitive and Attractive Design
3.1 User Experience (UX)
A fundamental aspect of web design is user experience (UX). A professional web designer focuses on creating an intuitive and attractive design that enhances the visitor’s experience. This not only helps retain users but also increases credibility and trust in your site.
3.2 Responsiveness and Adaptability
The variety of devices used to access the internet is vast. A skilled web designer will ensure that your site is fully responsive, adapting seamlessly to different screens and devices. This is essential to reach a diverse audience and ensure a consistent experience across all platforms.
Your website is your company's business card in the digital world.
4. Time and Resource Savings
4.1 Focus on Your Business
Creating and maintaining a website takes significant time and effort. Delegating this task to a professional allows you to focus on what you do best: managing your business. An efficient web developer or designer streamlines the process, delivering high-quality results in a shorter amount of time.
4.2 Avoid Costly Mistakes
Lack of experience can lead to costly mistakes in web development. Hiring a professional reduces the risk of technical failures and ensures that your site is free from issues that could affect functionality and security.
5. Security and Ongoing Maintenance
Online security is a critical priority. An experienced web developer will implement robust security practices and stay updated on the latest digital threats. Additionally, they will provide ongoing maintenance services to ensure that your site is always up-to-date and protected against potential vulnerabilities.
Conclusion: Investing in Quality for Long-Term Success
In summary, the decision to hire a professional web developer or designer is not only an investment in creating a website but also in the ongoing success of your online presence. Technical expertise, focus on SEO, attractive design, and security are crucial components that a professional brings to the table. By making this initial investment, you are laying the foundation for a robust and effective website that stands out in the vast digital landscape.